Jordan Brand Unveils ‘Become Legendary’
Blogging the National Football League, Blogging the NFL
I love this new Jordan Brand commercial. Michael Jordan has always been an inspiration to me. And his new “Become Legendary” campaign inspires as well. It was developed to celebrate 23 years of the world’s most respected basketball shoe — the Air Jordan. But the new slogan will also serve as an anthem for athletes and consumers alike. My favorite line in the commercial is:
“I have something more important than courage. I have patience. I will become what I know I am.”
The 60-second spot is narrated by Michael Jordan and stars Ray Allen, Carmelo Anthony, Derek Jeter, Terrell Owens, Chris Paul and other Team Jordan athletes. The campaign challenges athletes, kids, and everyday people to achieve their full potential on and off the court or field. The nationwide launch of the Air Jordan XXIII is a week from today. Got $185?
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